DMV - Alice Blue

DMV You Speed, You Lose Campaign

Working with the talented folks at Two Tango, the You Speed, You Lose campaign for the Virginia Department of Motor Vehicles was a fast-paced and elaborate production, spanning the streets of various Virginia markets.

In an effort to reach an audience of male drivers (20-49 specifically), the combined aesthetic of speed-themed video games and targeted geographic locations, was a recipe that we can only imagine will yield great results.

Markets were established in Richmond, Norfolk, Northern Virginia, and Roanoke. To ensure an authentic game-feel, each market had its own unique experience. Alice Blue shot on location, working along recognizable street fixtures that made each video ownable to the market.

In addition to the four hero TV Spots, Alice Blue worked with Two Tango to create a robust roll out of videos and print that spanned across social media, website banners, streaming platforms, GSTV, and billboards.

The Alice Blue production involved on location, and in studio video photography, 3D creation and animation; 2D graphic designs and animation, and VFX Finishing. And the finished campaign underscores a clear message.

You Speed. You Lose.