Owl
| AGENCY | Digitas Health |
| CATEGORY | Character Design, CGI Design |
THE OWL: Mission Accomplished
Mission Accomplished. Enemy Conquered.
Assignment: Design and create both the character and his world with an illustrative and dreamy feel. Our hero will fly and live in multiple scenes throughout his flight, moving from an aerial elevation into a macro level deep in the lung forest. In order to withstand that level of scrutiny, intricate detailing was captured at the modeling and texturing stage.
Result: a strategic combination of CGI and hand painted detail resulting in a uniquely creative campaign with elevated storytelling and emotional aesthetic.
Follow our hero as he identifies the target, and moves in to attack and defeat his foe. Finally, he rests and views his success.
Alice Blue Production Company
Character Design: Lena Pigareva
CGI Landscape: Lena Pigareva
Post Production: Lena Pigareva, Josh Zuercher
Agency: Digitas Health