Southern Comfort - So Tasteful

Who says a man in a couture bottle suit can’t be tasteful? Such was the inspiration for Sazerac Company’s Marketing Team as they brainstormed a new era of advertising for Southern Comfort. Alice Blue immediately saw this as a chance to combine beautiful cinematography with laugh out loud comedy, helping re-define the brand’s signature style. Tapping into the Comedy chops of our production partner, Spang TV, this spot blends the renewed and refined So Co brand with its fun and youthful past.​​​​​​​

Behind the Scenes

Alice Blue Production Company, in joint Partnership with Spang TV

Client: The Sazerac Company

Creative Director: Tom Able

VP Marketing: Amy Remley

Director: Jonathan Zames

Executive Producer: Meredith Ott/Alice Blue

Executive Producer: Melanie Cox

Line Producer: Danny Caporaletti

Costume Designer: Sam Hill Studio

Casting: Atlas Talent

Lead Actor: David Arquilla

Editorial: Joe Rappa

Color Grading: Jeremy Stuart

Sound Design: Overcoast