Southern Comfort - So Tasteful

Who says a man in a couture bottle suit can’t be tasteful? Such was the inspiration for Sazerac Company’s Marketing Team as they brainstormed a new era of advertising for Southern Comfort. Alice Blue immediately saw this as a chance to combine beautiful cinematography with laugh out loud comedy, helping re-define the brand’s signature style. Tapping into the Comedy chops of our production partner, Spang TV, this spot blends the renewed and refined So Co brand with its fun and youthful past.​​​​​​​

Behind the Scenes