Aviation connects the world. But it also creates 2.5% of the world’s carbon emissions. This is why the commercial aviation industry has committed to achieve net zero carbon emissions by 2050.To launch their Sustainability Program in pursuit of these goals, R & R Partners, and Boeing, came to Alice Blue to create a visionary brand anthem. Each environment and Boeing product were uniquely designed and painstakingly created in CGI. Our Talent was captured in studio on green screen and carefully cultivated and integrated into each CGI scene. Motion Design allowed the story to unfold with movement, light and transitions, linking each separate environment into one dramatic brand anthem.