Monster In Marrow

Alice Blue had the opportunity to work with the talented team at EvokeGiant to create a campaign that was as evocative, as it was important. The scope was to create a concept, “The Monster in the Bone Marrow”, as a CGI illustration showing a monster face lurking in the bone marrow waiting to pounce. The visual was to be powerful, and not cartoony, while attempting to follow overall medical guidelines on the condition. The message goal was to urge physicians not to be complacent about a little bit of disease . . . it may be waiting for just that opportunity to get out of control, as if the bone marrow matrix is the hiding place of this evil monster haunting these patients.