Luerzer's Archive Winner for Best Digital Artists

Sionyx Nightwave

Gunpowder came to Alice Blue with a killer concept for the launch of Sionyx’s new night vision boating camera. The story of a mythical duel between fisherman and foe – a dark shadowy creature that lurks within the ocean’s depths, wreaking havoc on boaters navigating in the dark. With the introduction of ‘Nightwave,’ we learn the monster is actually a bridge pylon, which is one of many serious hazards in the boating world.

The full production launch included TV, Print, Out of Home, and a Product Video combining CGI animation and live action footage. Alice Blue looked at how to best spend production dollars with the most impact and without sacrificing creative integrity. We tasked on the ground support through ASK Media Productions, and brought in Director/DP Matt Trygar, as we headed to Key West for a full production involving boat-to-boat shooting and drone video capture.